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Where is the gap between Chinese fabrics 2020.05.12

Business News Agency, January 6, In recent years, China's leading fabric companies have made great efforts in strengthening independent innovation, improving quality, building brands and playing social responsibilities. Compared with foreign countries, the development level of China's oxford fabric has gradually narrowed, but there are still some gaps, mainly reflected in the following five aspects:

Product development ideas

Most of the R & D strategies of Chinese textile enterprises stay at the technical level, and it is difficult to rise to the management level or even the strategic level, lacking long-term and systematic planning.

Countries such as Europe, the United States, Japan and South Korea generally import grey fabrics from China. Taking advantage of their own finishing technology, they can increase the high-tech content and added value of fabrics and create greater profit margins. Its products are delicate and change a lot, and make full use of various colors. Due to the small changes in color matching and style of domestic products, many manufacturers' products are not very different, so they do not reflect the price advantage.

 

Product development model

Developed countries such as Europe, the United States and Japan generally use a combination of production, education, government and research, which is worthy of reference for domestic textile enterprises. China ’s Taiwan region and South Korea have also gradually moved towards this model. For example, in recent years, in Taiwan, textile companies have gradually got rid of the conservative attitude of independent research and development, and began to cooperate with various research institutions such as "Textile Research Center" for development. Institutions apply for private scientific research programs or leading new product programs.

Marketing awareness

It can be seen from the 2009 Fabric Expo that there are still a few companies that can fully integrate the booth image, product trends and product features, and more companies are still pursuing large and comprehensive products. The main products are not clear and unclear.

The main concept of foreign exhibitors in the exhibition is very clear. Whether in booth layout, sample display, promotional materials and on-site entertainment, etc., it has been very professional, meticulous and humanized. For example, Japan mainly promotes new raw materials and new technologies, South Korea mainly promotes new functional fibers and functional fabrics, and the fine wool fabrics of the Italian Pavilion, etc., all left a very deep impression on the audience.

Brand building strategy

In recent years, China's textile companies have grown rapidly, and have greatly improved their 600D fabric development and technical level. However, there are no more internationally renowned brands in China, especially fabric brands.


In contrast to the brand building of foreign exhibitors, some companies have established world-class well-known brands in a short time, such as DuPont's lycra fiber, Coolmax fiber, Lenzing Tencel fiber, Dow's XLA fiber, etc., and South Korea's Crecora Brands are all relying on the power of the brand and quickly opened up the international market in a short time. This brand construction model is worthy of reference and reference for China's textile fabric companies.

Production and management concept

If enterprises want to win the market and consumers, they can introduce international advanced production management mode according to the actual situation, comprehensively improve the on-site management level of the enterprise, so as to achieve quality optimization and brand upgrade.

At present, some textile and apparel companies have introduced Japanese JIT production and management methods. JIT refers to on-time production and is a production management model that thoroughly pursues the rationality, efficiency and flexibility of the production process. In addition, in terms of functional testing, it is necessary to make full use of the testing techniques and methods of some developed countries.

 
 
 
 
 
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